Philip Kotler, recognized as the pioneer of contemporary marketing, is set to engage with Bangladeshi brand professionals and marketers for the first time on the upcoming day. The discussion will revolve around the theme “The Evolution of Marketing in the Era of Artificial Intelligence,” in conversation with Mark Anupom Mollick, a renowned management consultant, business strategist, corporate trainer, and the founder of Idean Consulting, based in Bangladesh. The session will be broadcast live on Mark Anupom Mollick’s Facebook profile at 9:00 pm.
The event is being coordinated by Idean Consulting. Waldemar Pfoertsch, an international business professor and co-author of the book “B2B Brand Management” alongside Philip Kotler, will deliver the keynote speech. Moreover, the program will include a panel discussion titled “AI in Marketing: Hype, Reality, and Bangladesh’s Prospects,” gathering industry experts and leaders from diverse sectors.
The panelists will include Rezwanul Huque Khan, a professor at the Institute of Business Administration (IBA) of the University of Dhaka; Nafees Anwar Choudhury, the head of brand marketing at Grameenphone; Md Azwaj Khan, the general manager and head of marketing at Prothom Alo; Binay Das, the director of marketing and sales at Eskayef Pharmaceuticals Limited; Md Tajdin Hassan, the chief business officer of The Daily Star; and Shuvasish Bhowmick, the managing director of ATEC Global. Md Mahadi Faisal, the director of marketing and growth at Shwapno, will moderate the panel discussion.
The organizers have announced that registration is free and open to all. Enthusiastic participants from all over the country have already begun signing up for this highly anticipated event.