In an era where beauty filters are refining features and promoting an unrealistic standard, Shababa Rashid’s celebration of natural beauty appears revolutionary. As a freelance makeup artist and stylist based in Dhaka, she values enhancing her clients’ features while preserving their authenticity.
Rashid’s approach to makeup focuses on subtlety rather than drastic transformation, a philosophy that has garnered her recognition in Bangladesh’s beauty and editorial industry. Specializing in versatile styling and wearable makeup, she represents a new wave of artists reshaping local beauty standards.
Her journey into the profession began unexpectedly during the COVID lockdown in 2020 when she delved into experimental makeup looks. Encouraged by the positive feedback from family and friends, Rashid decided to pursue makeup artistry professionally, leading to the establishment of her venture, AnewMakeover by Shababa Rashid.
Unlike traditional beauty establishments, Rashid operates on a small scale, working from her home in Dhaka and collaborating with a hairstylist. Her freelance setup allows her to work across various creative projects, from bridal appointments to editorial shoots, all while maintaining a personal touch with her clients.
Rashid’s commitment to individuality is evident in her work, where she emphasizes enhancing natural features rather than conforming to unrealistic beauty standards perpetuated by social media and AI-enhanced imagery. She encourages clients to embrace their unique qualities and consider local factors like climate and skin texture in their beauty routines.
Despite the challenges of freelancing, Rashid remains dedicated to her craft, with aspirations to expand her business and establish a prominent presence in the beauty industry. Her ultimate goal is to be a go-to makeup artist for both celebrities and everyday individuals, aiming to integrate into people’s lives authentically.
Shababa Rashid’s journey from experimenting with makeup during lockdown to becoming a sought-after beauty professional reflects a shift towards authenticity and individuality in Dhaka’s beauty scene. Her story embodies a new breed of beauty experts who prioritize genuine self-expression over societal expectations of perfection.