OpenAI has recently announced the acquisition of Hiro Finance, a personal finance startup founded by Ethan Bloch. The specific terms of the deal were not disclosed.
Hiro, which introduced its AI-driven financial planning tool around five months ago, will no longer accept new signups with immediate effect. The tool is scheduled to be deactivated on April 20, 2026, and existing users will have until May 13 to extract their data from the web app. After this date, all personal data will be permanently removed from the company’s servers.
In a public message to users, Bloch expressed that joining OpenAI would enable the team to advance its goal of enhancing financial well-being on a larger scale for a wider audience. He recognized the sudden shutdown, mentioning, “For those who depend on Hiro, I understand this will come as a surprise. I regret that we cannot sustain the service for a longer period.”
Reports from TechCrunch revealed that Hiro had received backing from venture capital firms Ribbit, General Catalyst, and Restive. The total funding amount was never publicly disclosed. As part of the acquisition, Hiro employees will transition to OpenAI, although specific figures were not disclosed. Approximately ten individuals linked to the company are listed on LinkedIn.
Hiro provided users with a platform to input financial information such as income, debts, and monthly expenditures to simulate various scenarios and assist in decision-making. The app was specifically designed to conduct precise financial calculations, according to the company.
TechCrunch reports that this acquisition marks Bloch’s most recent business exit. Previously, he founded Digit, a savings app acquired by Oportun in 2021 for over $200 million, and Flowtown, a social media tool bought for $4.5 million. Business Insider’s report highlighted that Hiro was Bloch’s fifteenth project since he embarked on his entrepreneurial journey at the age of thirteen.