Model, attorney, and performer Peya Jannatul has voiced disapproval towards brands exploiting the plight of a motherless baby monkey for promotional purposes. A video showcasing the orphaned monkey from Ichikawa City Zoo in Japan recently gained popularity on social media. The footage revealed the baby monkey clutching onto a plush toy, evoking empathy from numerous viewers.
Expressing her dismay with the reaction of certain brands to the viral video, Peya took to Facebook to share her sentiments. She described the video as heart-wrenching, portraying a vulnerable creature seeking solace. However, she criticized the practice of associating the monkey with products for marketing purposes, deeming it insensitive and self-serving.
Highlighting the concerning trend of capitalizing on distress for commercial gain, Peya emphasized that exploiting an animal’s emotional state for profit is unethical. Drawing attention to the significance of Ramadan, she encouraged individuals to empathize with the hunger experienced before iftar and urged followers to consider the daily struggles of animals deprived of food.
In a closing appeal, she called upon her audience to exhibit compassion throughout the holy month. Peya implored her followers to embrace a more humane approach, suggesting the provision of food and care where possible.