A recent survey conducted by The Strategic Counsel revealed that swimming is the preferred organized physical activity among children in Canada. According to the Sports360 study conducted in March and April 2025, 73% of Canadian youth aged three to 17 participate in organized physical activities.
The survey found that 23% of respondents mentioned that their children are actively involved in swimming, making it the most popular choice. Following swimming, soccer (20%), hockey (10%), and basketball (10%) were also popular options among Canadian youth.
Despite concerns about affordability, The Strategic Counsel noted that youth participation in organized physical activities has increased compared to previous research. The study highlighted that swimming, soccer, and basketball are popular choices for both boys and girls, with dance and gymnastics also being favored by girls.
Among households of new Canadians, swimming, soccer, and basketball were the top three sports for youth participation, while hockey, though popular, ranked lower on the list. On average, parents and caregivers spent $1,564 per child annually on sports-related expenses, including clothing, equipment, lessons, and transportation.
The survey, which included 3,240 interviews conducted online and via mobile channels with Canadians aged 18 and older, did not provide a margin of error due to the non-random sampling method of online surveys.