Acclaimed artist Jaya Ahsan, revered on both sides of Bengal, graced an award ceremony in Kolkata on Sunday. Touching upon various subjects, she deliberated on Bangladesh and the escalating impact of social media. In conversations with Indian media, Jaya voiced apprehensions about the dissemination of false information regarding her homeland. She rebuked the proliferation of fake news about Bangladesh, emphasizing its gradual return to normalcy. Disputing the misconception that filmmaking in the country had ceased, she stressed that the industry continues to thrive, questioning how they could persist otherwise.
Regarding social media, Jaya acknowledged its burgeoning influence but rejected the idea of an actor’s merit being solely determined by online popularity. She asserted that her acting prowess does not hinge on her followers and that directors’ assessments of her performance remain unaffected by such metrics. Dismissing speculations in the industry about casting decisions being influenced by follower count, she recognized the current media-centric landscape. While acknowledging the trend of considering social media popularity in casting choices, she highlighted the potential impact on a film’s commercial success.
Despite acknowledging the importance of social media presence, Jaya underscored the disparity between the brief, influencer-driven content and the depth required for acting in movies. She emphasized the rigorous preparation essential for acting in films, contrasting it with the instant nature of influencer content. Jaya concluded by emphasizing that achieving success as an actress necessitates a comprehensive and thorough preparation process.