Snapchat announced plans for its inaugural awards ceremony, dubbed “The Snappys”, scheduled for March 31 at the company’s Santa Monica headquarters. Comedian and content creator Matt Friend is set to host the event. The company will unveil more details, such as the list of nominees, in the upcoming weeks. The awards will be showcased in a live setting, bringing together creators and industry professionals. Noteworthy music producer and performer DJ Khaled is anticipated to grace the occasion and will be honored with a Lifetime Achievement Award.
The purpose of the event, according to Snapchat, is to acknowledge creators who have cultivated audiences and impact on the platform. Award categories will encompass designations like Spotlight MVP, Best Storyteller, and Breakout Creator of the Year, in addition to recognitions spanning fashion, beauty, sports, music, culinary arts, and gaming. Furthermore, special awards will highlight achievements in collaboration, comedy, and cultural influence.