Meta is gearing up to trial new paid subscription options for Instagram, Facebook, and WhatsApp, as reported by various media sources such as TechCrunch and BBC. The envisioned plans aim to introduce exclusive functionalities while maintaining the fundamental versions of the apps as no-cost options.
The proposed strategy entails experimenting with a range of premium packages in the upcoming months, with each app receiving its distinct array of paid features concentrating on improved productivity, creativity, and AI capabilities. These subscriptions would operate independently from Meta’s existing Meta Verified service tailored for content creators.
According to the reports, the intended scheme incorporates the incorporation of advanced AI technology from Manus, a startup recently purchased by Meta, into its portfolio of products. Additionally, as per TechCrunch, Meta is contemplating adopting a freemium approach for its Vibes AI video generator, where basic usage remains complimentary while a subscription unlocks additional functionalities.
Specific features highlighted in the reports include Instagram tools like tracking individuals who do not follow back and anonymously viewing Stories. Allegedly, the company aims to leverage insights gained from previous subscription trials to shape these novel offerings.
Meta has not issued an official statement regarding these plans, with the details being sourced from current news coverage. TechCrunch also mentioned in its report that Meta is anticipated to solicit user feedback throughout the trial phase.