Cricket Australia (CA) reported a net deficit of A$11.3 million ($7.34 million) for the financial year 2024-25. The increase in expenses, attributed to marketing costs for hosting the Border-Gavaskar series against India and funding additional touring days for national teams, offset the rise in revenue. The total revenue at CA’s annual general meeting surged by A$49.2 million to A$453.7 million, driven by a new domestic media deal and match earnings from the five-test series with India.
Despite the rise in costs, distributions to CA’s member states and territories saw a marginal increase of A$800,000 to A$120.9 million. Cricket Victoria (CV), one of the member states, criticized CA for the financial loss, expressing disappointment at the lack of improvement in the financial standing over the years, excluding COVID-related impacts and World Cup revenue.
CA’s CEO, Todd Greenberg, remains optimistic about the upcoming year, citing the positive outlook for 2025-26, with Australia set to host England in the five-test Ashes series. The forecast includes a significant boost in commercial and sponsorship revenue from A$69 million to A$86 million, aiming to rebuild CA’s net assets and cash reserves. In a bid to enhance competitiveness, CA is considering private investments in teams within the Big Bash League, the nation’s domestic T20 tournament, to increase value and rival global leagues like the Indian Premier League.
The approval of member states for this initiative poses a challenge for CA, with CV’s Hepburn emphasizing the need to explore all options before considering the sale of member assets.