Apple TV is launching a “genius” new scheme this weekend, with customers praising the announcement.
The streaming service which provides access to a slate of original content, will be free to stream to users worldwide the first weekend of the year (from Friday, Jan. 3, to Sunday, Jan. 5), on on any device where the streaming service is available. All you need is an Apple ID and password to sign in for the free two-day weekend promotional period.
The scheme has been praised by members of the public, with many suggesting it is a slam dunk for quality television and film. Some have dubbed it “the smartest thing” a streaming service has done in years as everyone prepares themselves for a thrilling weekend.
Plenty of recommendations from Apple TV subscribers have since been shared to social media, with Twitter/X users left recommending everything from comedy capers to harrowing dramas. You can get involved in the streaming service’s deal this weekend (January 4 and 5).
One fan has dubbed Apple TV’s free weekend the “smartest thing a streamer has done in years” and labelled it “beyond genius”. All shows on the streaming service will be available for free this weekend, meaning you can watch anything from Ted Lasso to Dark Horses to your hearts content.
Another user wrote: “Doing it like two weeks before Severance season two drops as well is genius. Their biggest hit about to come back gives people enough time to binge the first season or get into it enough they get a free trial to finish it, and then because Severance releases weekly they keep paying.”
Others are suggesting this is not the first time a free weekend strategy has been deployed, pointing to the great HBO free weekends of the past. One wrote: “This isn’t even a new strategy. HBO and Showtime and stuff would and still do this on cable all the time.” Another added: “HBO used to do this back when everyone had cable. It was the best weekend.”
A third wrote: “Didn’t HBO use to do this when premiering a new season of a show? I’m pretty sure Showtime did too. Not that your original tweet isn’t correct, I’m just remembering out loud. It’s beyond smart and shocking it doesn’t happen more.”
Some are not as filled with praise for the deal as others, though, suggesting a weekend really is not enough time to binge watch a comfortable amount of shows. One wrote: “I wouldn’t have made it a weekend tbh, yeah corporation gotta corporation and get hooked to spend money but like make it a week so people can actually watch the shows they want to? How many of these can you actually get through reasonably in <48 hours.”
Another added: “I would’ve made the week between Christmas and New Year free because that’s when you’ll really suck people in with original programming that they otherwise wouldn’t care about in their day to day…”
Get our money-saving tips and top offers direct to your inbox with the Mirror Money newsletter
