Why people vote for liars

100

Trump’s supporters are not bothered by his dishonesty

Britain recently elected a prime minister who unlawfully shut down parliament to escape democratic scrutiny and who tells blatant falsehoods whenever it suits him. Boris Johnson casually denies the presence of media in front of TV cameras and he denies core elements of his Brexit deal, such as the need for customs checks between Britain and Northern Ireland.

In 2016, US voters faced a choice between a presidential candidate whose campaign statements were accurate 75% of the time and another whose claims were false 70% of the time, according to one fact-checking outlet. Americans chose Donald Trump, who has made more than 13,000 false or misleading claims since assuming office.

Trump’s approval ratings have remained largely stable for two years and 77% of Republicans consider him to be honest. 

Johnson was elected by a landslide and more than half the British public was unconcerned by his shutting down parliament.

How is this possible? How can lying demagogues find traction in societies with proud histories of democracy and empiricism?

Are people insensitive to falsehoods? Do they not know whether things are true or false? Do people no longer care about truth?

The answers are nuanced and rest on the distinction between our conventional understanding of honesty and the notion of “authenticity.” The main element of honesty is factual accuracy whereas the main element of authenticity is an alignment between the public and private persona of a politician.

Research by my team has shown that American voters — including Trump supporters — are responsive to corrections of Trump’s falsehoods. That is, when people learn that a specific claim is false, they reduce their belief in that claim. 

However, in our results, there was no association between updating of beliefs and feelings towards Trump among his supporters. That is, support remained stable no matter how much people realized that Trump’s statements were inaccurate.

Voters may therefore understand perfectly well that a politician is lying, and they may discount falsehoods when they are pointed out. 

But it does not follow that people have given up on truth and honesty in politics altogether. Research led by Oliver Hahl of Carnegie Mellon University has identified the specific circumstances in which people accept politicians who lie. It is only when people feel disenfranchised and excluded from a political system that they accept lies from a politician who claims to be a champion of the “people” against the “establishment” or “elite.” 

For populist politicians, such as Trump and Johnson, who explicitly pit a mythical people against an equally mythical elite, blatant disregard for facts only underscores their authenticity in the eyes of supporters.

No amount of fact-checking will reduce the appeal of Trump, Johnson, Duterte, Bolsonaro, or any other populist demagogue around the world.

To defang demagogues, and to make lying unacceptable again, requires that voters regain trust in the political system. 

There is no quick and easy recipe for this process. But it is clear that we need to have a political conversation about income inequality. Inequality has been identified as one of the variables that has compromised the legitimacy of democracy in the eyes of so many people.

Another way is possible

It is encouraging to note that in other countries with different political structures and policies, voters do not tolerate politicians’ lies. 

Research by my team conducted in Australia has shown that Australian voters reduce their endorsement of politicians if they are revealed to be dishonest.

In Australia, voting is mandatory and preferential. Everyone must vote or risk being fined, and voters rank their preferences among all parties. These measures help contain political polarization, underscoring how the design of a political system can determine a country’s welfare. 

Stephan Lewandowsky is Chair of Cognitive Psychology, University of Bristol. A version of this article first appeared on The Conversation UK and has been reprinted by special permission.