Ever since Apple Inc. released its first iPhone, the company has been consumers’ favorite, even surpassing sales of the many flagship Android smartphones. But recently, the sales of iPhones are plummeting in many nations around the world and the scenario has not been favorable for Apple.
According to a recent study by BankMyCell, an increasing number of iPhone users have now been changing their devices to Android phones of late. BankMyCell is a company that allows consumers to sell their old, used phones and upgrade to a new one. It conducted its study between the months of October 2018 to June 2019.
In fact, between October 2018 and June 2019, 1 out of 4 iPhone X users have switched to Android. Out of all the manufacturers of Android phones, Samsung is the one that has been reaping the most benefits. Surprisingly, in June 2019, more than 18% of former iPhone users have traded their device for the new Samsung smartphones, mostly with the latest offerings of Galaxy S or Note series.
The research conducted by BankMyCell factored around 38,000 consumers and also took into consideration the extra data for other smartphone companies offering loyalty points to these phones. Based on the results, the iPhone supposedly had the lowest number of loyalty points, it’s absolute lowest since 2011, as compared to other smartphones.
The study has also shown that consumer loyalty towards Samsung has been much higher than Apple. Only around 7.7% of Samsung Galaxy S9 users traded their devices for an iPhone while 92.3% did not switch to the iOS operating system. On the other hand, more than 25% of iPhone X users traded in their device for other Android smartphones.
Now, the question is, why iPhone users are switching to Android devices? Price. Apple’s devices are expensive. It’s not a secret that the iPhone’s average selling price has increased over the past several years. Since the launch of the thousand-dollar iPhone X, Apple has been covering up a slow decline in sales with much higher prices. The cheapest device of X-series, iPhone XR starts at $749, and if you want the flagship XS model, you’re paying no less than $999.
Of course, Apple isn’t the only one who have expensive phones. The Galaxy Note 9 and S10+ both starts at $1,000, and phones like the LG V40 and G8, and the Google Pixel 3 XL are pretty close. However, that portion of the market is becoming increasingly niche, while the mid-range market is expanding. Samsung, Google, and other manufacturers are seen to be bringing all feature of the high-end specs, such as dual cameras and fast charging, into mid-range phones.
For example, Samsung recently introduced a mid-range phone with high-end specs in it, Galaxy M40. The Galaxy M40 has an Infinity-O Display which could be found in their high-end S10-series. Samsung even used their 4X (LPDR4X) RAM for Galaxy M40, which they usually use it in their flagship devices.
It’s not that people don’t want an iPhone. They do but people want a mid-range device with high-end specs, edge-to-edge display and plastic body that looks like as if they had paid $900 for it. This is something other manufacturers, like Samsung, are able to deliver.
Studies comparing brand loyalty between Apple and Samsung has always been interesting to read because it’s been said down through the years, these two brands have the highest brand loyalty than any other phone makers on the market. And now, according to the current report by BankMyCell, Samsung has the highest loyalty and its number of customers are increasing day by day.