A musician has expressed their dismay over the price of Cadbury Mini Eggs in Sainsbury’s.
JUDVH, a British artist, was outraged by the current cost of the chocolate and shared a video on TikTok about his findings. He shared that the price of a 270g of Cadbury Mini Eggs is £4.85 in the supermarket chain.
Now that the festive season is over, Easter chocolate has started to return to supermarket shelves – but Mini Eggs have reappeared with a bigger price tag than fans were expecting. Speaking in his video, JUDVH said: “Cadbury’s and or Sainsbury’s you ill mannered troglodytes £4.85 for a 270g of Mini Eggs.
“Once upon a time these were Lindt prices and even they’ve only just about gone up to £6. Maximum these should be £1 to the 100 grams. Your inflation does not add up.
“To add insult to the injury, you’ve labelled this a family pack, a family pack of rats. Whose family are you feeding with 270g of Mini Eggs?
“It would be wise of you to heed these warnings, Sainsbury’s. Your little profit margin is not worth this wrath, fix it.”
The TikTok video has garnered 512,000 views, 76,000 likes and 1,451 comments. One user commented: “They’re in Tesco for £1.65 on clubcard, that’s the only way I’m buying them.”
A second added: “Something I used to buy for £1 during the pandemic?? Come off itttt.” Another user raged: “I’m sickened every time we do a shop!! Everything is getting smaller and smaller, some things don’t taste the same but the prices are just getting higher and higher.”
A fourth shopper said: “And the packet says one portion is 8 eggs. 8! It’s all an absolute catastrophe.” Another person questioned: “Family pack!?!? I could eat that in 2 minutes…”
Further comments included: “It’s cheaper to buy the M&S chocolate mini eggs than it is to buy the smallest bag of Cadbury mini eggs in Asda!” as well as : “This is robbery” and: “It’s so disrespectful.”
The price of the Cadbury chocolate eggs has gone up in several stores. Last year, a 110g bar of Mini Eggs was £1.25 in Tesco and Morrisons but it is now £2 in both supermarkets. Tesco customers with a Clubcard can get a small discount on the chocolate as they can buy it for £1.75.
The price of a 90g bag of Mini Eggs was £1.15 in 2019, Wales Online reported. However, it is now £1.85 in Sainsbury’s for a smaller, 80g bag.
A spokesperson for Mondelēz International, which owns Cadbury, said: “We understand the economic pressures that consumers continue to face and raising prices is a last resort for our business. However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously.
“Meanwhile, other costs like energy and transport also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges.
“As a result, we are having to make some carefully considered list price increases to our Cadbury Mini Eggs so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.”
Sainsbury’s and other retailers have also been approached for comment.
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