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Little Mix’s Jade Thirlwall shocks with Simon Cowell dig in latest swipe at X Factor boss

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Singer Jade Thirlwall has appeared to take another shot at Simon Cowell as she released her latest music video.

The Little Mix star, 32, dropped her new single ‘It Girl’ last week and fans have noticed a rather direct dig at her time on the X Factor. She competed on the singing competition three times before making it through. Jade first tried her luck in 2008 when she was just 15-years-old but was eliminated at the boot-camp stage and auditioned again in 2010 yet was unsuccessful.

It didn’t put her off as she returned in 2011 and was put through the competition when Simon wasn’t on the judging panel. She went on to form Little Mix with fellow contestants Perrie Edwards, Leigh-Anne Pinnock and Jesy Nelson. Fans were quick to notice a message in Jade’s new song that seemed to take aim at Simon.

The last line is: “It’s a no from me.” X Factor fans will remember the words were regularly uttered by X Factor boss Simon when he was unimpressed by an act. Picking up on the dig, one fan said: “The ‘It’s a no from me’ reference in the end is a masterpiece!” Another added: “omg is that Simon Cowell shade.”

Someone else commented: “I think it is shade to Simon Cowell because before Little Mix Jade auditioned 3 Times the first & second time she was rejected then the third time she was put in to Little Mix.” A fourth wrote: “The ‘It’s a no from me’ reference in the end is a masterpiece!”

Last year, Jade became the final Little Mix band member to launch their solo career. Fans thought she made another dig at Simon in her first solo single following leaked reports about her song and music video. It has been claimed the video shows Jade as a young girl trying to find fame while a mystery man smoking a cigar controls the music industry.

The track also features a telling line: “Sold my soul to a psycho.” It appears to be a reference to Simon’s now-defunct record label SyCo, which Little Mix quit in 2018. Responding to the rumours, Jade told Beat Juice: “It’s not specifically about that. But I wanted the song to be my journey, from entering the music business to now, and what that felt like.

“That’s why the song feels so chaotic. The opening is like the music to that montage bit on The X Factor after you’ve won and you’re just catapulted into the industry.” Opening up on writing the track, Jade explained how she found the industry “fickle” after the head of her label announced they were leaving.

She admitted it made her “spiral hard”, which resulted in her having a “love-hate” relationship with the music industry. Jade aimed to make her song about the industry but have it sound like it was a relationship.

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