Hellmann’s, a well-known condiment brand, has introduced a unique fragrance inspired by the aroma of its famous mayonnaise. The collaboration with Tennessee Titans quarterback, Will Levis, led to the creation of “Will Levis #8” fragrance.
The partnership between Hellmann’s and Levis began when it was revealed that Levis enjoyed adding mayonnaise to his coffee. In response, Hellmann’s provided him with a lifetime supply of their mayo, which eventually led to the development of the exclusive fragrance.
The fragrance, a blend of tart lemon, coffee, musk, vanilla, and a special “mayonnaise accord,” was crafted in collaboration with an undisclosed perfumer. A cinematic commercial featuring Levis engaging in various activities involving mayonnaise was released on YouTube.
Levis shared that his pre-game routine includes diverse elements that contribute to his performance, with the fragrance now serving as the final touch that bolsters his confidence on game days. The unique scent is likely to create an interesting ambiance during game preparations with subtle notes of “parfum de mayonnaise” lingering in the air.
