Hatil wants to expand globally

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In the next two years, Hatil’s dealers will set up 140 showrooms in India. In Bangladesh, the brand has 70 showroom across the country

Local brand Hatil Furniture wants to expand its global market, and with this in mind, the company has set new goals for marketing in South Asian countries, including India. 

The brand has already opened 21 showrooms across different states including Kashmir, Assam, Chandighar, Srinagar in India, two in Kathmandu in Nepal, one in Thimphu in Bhutan. 

In the next two years, Hatil’s dealers will set up 140 showrooms in India. In Bangladesh, the brand has 70 showroom across the country.

Selim H Rahman, managing director of Hatil and president of Bangladesh Furniture Industries Owners Association, said these at a press briefing at Hatil’s Pavilion at the 25th Dhaka International Trade Fair (DITF) on Saturday.

He highlighted the current status and future prospects of his furniture business.

“The country’s oldest furniture brand Hatil wants to make a mark in the global market,” said Selim H Rahman.

“The company has already achieved production potentiality and international fame in the South Asian market. The region is responding to our products according to our expectation,” he told the program.

The company makes chair, table, kitchen room decoration, living room set, office decoration, cupboard, book shelf, wardrobe, dressing table and other furniture in combination with wood, steel, foam-fabrics imported from different countries at their factory in Savar. 

Around three thousand workers of the company can make 40,000 to 45,000 furniture every day. Last year, the annual marketing of Hatil was worth Tk323 crore, with a market leadership. 

Meanwhile, Hatil is giving 5%-10% discount on its products in DITF.