With a focus on eliminating deadstock and reducing textile waste, Live Shopping has introduced a unique model of on-demand garment production, ensuring that only what is needed is produced. Through his demand-based production model, Khan is addressing two major challenges in the fashion industry: textile waste and the exploitation of garment workers. His innovative approach is rapidly reshaping both the local and global fashion landscape.
His demand-based production model eliminates deadstock, a persistent issue in the industry, by using only 70% of raw materials in production, leaving the remaining 30% to be used based on actual customer demand. This innovation not only reduces waste but also increases profits, positioning Live Shopping as a model of sustainability in an often wasteful industry. Ashik’s vision is simple: to make fashion accessible to everyone while empowering local workers and creating a global fashion movement that values both people and the planet.
This young entrepreneur says, “Fashion is not just about looking good; it’s about doing good. The future of fashion lies in making choices that benefit both people and the planet. At Live Shopping, we are committed to producing only what is necessary and ensuring our processes are environmentally responsible.”
By leveraging technology to create on-demand production and live shopping experiences, Khan has not only disrupted the garment industry but also created a worker-centered model that empowers employees. He is creating an inclusive business that not only empowers unskilled workers but also offers them skill development, free food, and temporary accommodation, ensuring fair pay and growth opportunities in an industry long plagued by exploitation.
Ashik Khan emphasizes, “Empowering our workers is as important as offering sustainable fashion. Our goal is to create a system where everyone involved in the production process benefits, and no one is left behind. When workers feel valued and supported, they take pride in their work, and that pride reflects in the final product.”
In addition to his business acumen, Ashik has also become a recognized fashion influencer, with a fanbase of over 3.5 million across his social media platforms. Through his live Facebook sessions, he showcases the latest trends and designs, building a strong connection with his audience. Khan’s goal is to make fashion affordable and accessible, not only to people in Bangladesh but across the globe.
With eight outlets and a nationwide delivery system, Live Shopping is growing rapidly, offering affordable, high-quality fashion to a larger audience. Ashik is also deeply invested in education, mentoring more than 500 students, helping them develop their entrepreneurial skills and make a meaningful impact in the business world.
Through his work, Khan is not only reshaping Bangladesh’s fashion scene but also contributing to a broader global conversation about the future of fashion—one that is ethical, inclusive, and sustainable.
