Aldi has launched some brand new products for Easter in UK stores – and shoppers cannot contain their excitement.
The discount supermarket chain – which was recently crowned the cheapest UK supermarket for 2024 – has started its Easter celebrations earlier by introducing new Easter Egg products into stores. The supermarket’s new Filled Mini Eggs have a soft centre of three different flavours, which include Jaffa, Nutoka, – which is the chain’s dupe version of Nutella – and Caramelised biscuit.
Priced at £1.99 for 150g, the new products have already created a buzz on social media. Popular food account @NewfoodsUK shared the range with their 386,000 followers, and customers appeared to be very excited about them. The post read: “Run, don’t walk to Aldi UK. Brand new Filled Mini Eggs at Aldi! They are all delicious!”
One Facebook user commented: “Caramelised biscuit and Nukota ones. Yes please,” while another said: “Oh my God – needed.” A third person said: “I’m not being funny but I’ll die if I don’t get a bag of them Jaffa cake ones.” A fourth added: “I need them ALL – I’ve faced facts, I will never be skinny again!!” and a fifth said: “We’ve just had Christmas and I’ve got lots of chocolate but Omg omg Omg caramelised biscuit.”
The post received more than 700,000 views at the time of writing, over 5,000 likes, as well as thousands of comments. Shoppers can get themselves a bag of the Easter treats in stores now and expect the full Easter range to be rolled out between January and April.
How do you feel about Easter products being in supermarket stores now? let us know by emailing: mirror.money.saving@mirror.co.uk
Alongside this, the supermarket chain this week started to sell hot cross buns in stores with its Specially Selected Luxury Fruited Hot Cross Buns, Village Bakery Fruited Hot Cross Buns and Everyday Essentials Hot Cross Buns now available. The speciality selected treats start at £1.49 per pack of four, while the Village bakery buns will set you back £1.09 a pack.
In the release, Aldi noted that shoppers may still be digesting the last of their Christmas puddings and asked whether they had jumped the gun a little. This year, Easter falls on April 20 – so just another three months to go.
Shoppers shared their frustrations a few weeks ago when Easter products started to appear on supermarket shelves. One British shopper shared a picture of some Cadbury Creme Eggs, which he found in his local Morrisons store on Boxing Day. In the post, he said: “I just think it’s crazy that everything is so superficial and meaninglessly commercial… [there’s] something quite frantic about it.”
Other Easter products, including chocolate eggs and hot cross buns, were spotted in other supermarket stores such as Tesco and Asda. One shopper shared an image of Malteaser Bunnies on Christmas Eve saying: “Jesus hasn’t even been born yet.”
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