Daily Dhaka Times: A very important characteristic of a successful business venture is good PR. Public relations is an aspect which should not be overlooked, no matter how big or small your company is. Having good PR means staying on the ‘good side’ of the people outside. This includes maintaining a good image, a strong media presence and a soft spot in the hearts of the public.
However, doing all of that isn’t easy. It needs a team with years of experience, incredible drive and industry know how to manage such a feat. Most fledgling companies really dont have a team like that, even big companies don’t sometimes. Which is why so many PR firms exist in Bangladesh and are ready to tackle any outsourced work. And we, at SD ASIA, are making the task even simpler for you. Here is the list of some leading PR firms in Bangladesh you are guaranteed to get your money’s worth from your PR consultants.
Probably the oldest ‘pure’ PR agencies in this list, Impact PR started its journey in March 2005. They have been instrumental in getting the PR wagon rolling with the introduction of PR tools like writing promo and news/mind shaping. They have successfully retained clients like BEXIMCO, British American Tobacco, LefargeSurma, Oracle and Robi, which is quite remarkable given how young the company is. Impact PR was founded by Aftab Ul Islam, president of the American Chamber of Commerce in Bangladesh, and M Shamsur Rahman, CEO and Editor-in-chief of Independent TV and Editor of The Independent. The team is currently led by Sabrina Zaman, Chief Executive & Mahbub E Waduzzaman, Head of Account.
Established in 2009, Forethought PR has gained pretty decent momentum in the past 8 years. Forethought believes that the only logical way to tackle an industry based on mass communication is through mass customization. They dont just talk to their audience, they converse with them. Their portfolio includes over 10 fortune 500 companies, including DHL and Samsung. The company is spearheaded by industry thought leaders Aly Zaker, Sara Zaker and Ikram Mayeen Chowdhury.
TimesPR is a collaboration of a group of young entrepreneurs working to deliver the best output for the industry. It has been an uphill task to maintain the quality, but they have managed to do it every time. Starting its journey back in 2011. Recently this Bangladeshi media relation agency has partnered up with Indian outlet Launcherz to introduce cross-border public relation (PR) service which is considered first of its kind. Times PR Chief Executive Officer (CEO) Mizanur Rahman Sohel. The company officials also informed that the cross-border media relation service will expand soon in neighbouring states of Bhutan, Nepal, Maldives and Myanmar Detail about the services are available at Times PR website (www.timespr.com).
Established in 2007 with a three member team they quickly made headlines, within a month, when they were appointed as the official PR agency of Banglalink. The same year they also started with BRAC Bank and BKMEA. They have also worked with global giants like Coca-Cola, Nestle and Etihad so you know that they have been around the block. More recently, they received the Gold trophy for ‘Quality’ at the 37th International star for quality held in 2012 in Geneva, Switzerland. Masthead is headed by ZiauddinAdil and Fahad Karim. Together they bring a total of 20 years in Strategy development and International business to the table.
An exclusive affiliate of Burson-Marsteller, one of the most prolific PR firms in the world, Concito PR is an ardent believer in buzz marketing. They most recently signed on with Airtel as its exclusive PR agency. Their team is headed by Moeen Tariq, Sarker Maswood Hasan and Manjeno Raihan Khan, who are the Managing Director, Chief Executive Officer and Head of Operations of Concito, respectively. Together, they bring a vast array of specialized knowledge, from varying fields, to the table.